Product design and brand identity for BNP Paribas

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BNP Paribas

CLIENT
BNP PARIBAS BIVWAK!

ROLE
PRODUCT DESIGN • BRAND DESIGN

DELIVERABLES
WEB APP • ICON SET

BIVWAPP!
BY BE NOMAD

In the BNP Paribas' transformation hub BivwAk! I drove the UX design process as part of a Scrum team, for a mobile office reservation application. The app offers employees a possibility to reserve meeting or conference rooms, invite external guests, declare incidents and be notified about office events.

My responsibilities encompassed the entire design process, from conceptualization to execution, ensuring the application aligned with BNP Paribas' commitment to efficiency and employee satisfaction. Through collaborative efforts within our cross-functional team, I integrated user feedback and industry best practices, refining the application's design for optimal usability.

01 THE CHALLENGE

Enriching the ways employees interact with their workspace

↑ Authentication, welcome, reservation and results screens

↑ Process for booking a training room

↑ Home screens without reservation or news, alerts, obstacles, information and floor plan

Ensuring consistency with the BivwAk! brand style guide established by Studio Plastac was a critical requirement of the UI design. Every visual element, from color schemes to typography, was meticulously crafted to reflect the brand identity.

Moreover, I infused the UI design with playful illustrations and friendly icons that were strategically incorporated to make the application not just a tool but a delightful and fun experience.